Finding the right aroma for you since 1994, The Fragrance Shop has quickly become the UK’s largest independent fragrance retailer. With a store at Resorts World Birmingham, your favourite fragrance can now be yours for that much less.

A perfume & aftershave outlet like no other, The Fragrance Shop offers an up-to-date collection of fragrance brands at amazing discount prices, ready to be gifted or perfect as a special treat for yourself.

Whether you’re looking for the latest aftershave or a signature perfume scent, The Fragrance Shop’s collection features everything from the rich and masculine to the fresh and fruity. You’ll find all the big-name brands such as Dolce & Gabbana, Marc Jacobs and Yves Saint Laurent at Resorts World Birmingham.

Enjoy the most of unmissable discounts at The Fragrance Shop outlet and find your Fragrance Match by speaking to one of their dedicated fragrance experts or by taking their online quiz! If you’re in need of a new scent, you’ll find The Fragrance Shop on the ground floor of Resorts World Birmingham, opposite The North Face outlet. Easily accessible by car, Resorts World Birmingham can be found just off the A45 from Coventry and minutes from Solihull.